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Product Building & Jamming (PB&J)
Role: VP of Communications
Goal:​​
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Increase conversions by motivating recipients to register for our events and encourage more member sign-ups.
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Enhance retention and foster loyalty by maintaining ongoing communication.
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Responsibilities:
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Manage and build email lists within HubSpot, ensuring data is clean, accurate, and properly segmented for targeted campaigns.
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Create and design email templates in HubSpot, optimizing for responsive design and delivering engaging, high-quality content.
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Impact:
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Achieved an open rate of 20% - 27% with a click- through rate of 15% - 20%
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