Goal:​​

• Increase conversions by motivating recipients to register for our events and encourage more member sign-ups.

• Enhance retention and foster loyalty by maintaining ongoing communication.

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Responsibilities:

• Manage and build email lists within HubSpot, ensuring data is clean, accurate, and properly segmented for targeted campaigns.

• Create and design email templates in HubSpot, optimizing for responsive design and delivering engaging, high-quality content.

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Impact:

• Achieved an open rate of 20% - 27% with a click- through rate of 15% - 20%

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